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Why I Decided to Promote my Blog on my Personal Instagram Account

So, a lot of people have been asking me why I decided to combine my Instagram pages (seriously, I’ve been asked this at least 30 times). If you don’t know what I’m talking about, let me give you a quick explanation. When I first launched my blog (The Dress Code), I created a new Instagram account for it. Because so many names on Insta are taken these days, I had to name it @thedressccode (with two Cs). Some people may not have noticed this, but it REALLY bothered me. The URL was taken as well so my Instagram handle didn’t match my URL, which was also frustrating because I didn’t want to confuse my readers. I wanted consistency for my brand across all platforms. This is when I realized I was going to have to think of a solution for my brand to look more organized and established. I began researching successful fashion bloggers and I noticed that a few named their accounts and URLs after their name, then put their brand name in their bio (e.g., Rachel Parcel, who owns Pink Peonies). After more thought, I also realized I eventually want my blog/brand to be my lifestyle. I don’t want to only show photos of my outfits, I want to share my daily routines, my friends, family, products I use, etc. I shared these things on my personal Instagram account and figured I may as well start promoting my blog on my personal account, too. As mentioned earlier, I liked the idea of having my Instagram match my URL, which is now Stef Muir. Although some people may not agree with this strategy, I’m happy with this decision.  It’s allowed me to grow my following/brand faster than it was growing with my previous account. I’m not saying this is the correct way or only way of promoting on Instagram, it’s just what worked for me!





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